When starting to create a business, the entrepreneur often forgets what is most important to create a brand is its logo.

Dedicating time and resources to logo design is what in the future will make people recognize your brand just by looking at the color or shape.

In a newly launched business, an important element of its success is its brand image. Therefore there is no uncertainty that its logo plays a key role in that success, so I advise giving it that importance both creatively speaking and financially because the logo is the first impression that customers will take of your business.

Strategic considerations to follow:

Focus on the message.

Do you need to know what image you want to communicate with your
clients, security, trust, seriousness, experience, etc.?

The name has to show your company’s relationship and the slogan on what
you can offer your customers.

Analyze the competition.

This can be good or bad. In my opinion, in some sectors, the logos are
already very outdated, and to refer to them would be a big mistake,
so it is good to take note of the logos of your competition but try
to adapt it to the current design that today companies carry.

Take your market into account.

Do not ask that your brand image have many colors in the logo if you
work in the legal sector or do not want to give a serious image for the image of a nursery or a florist, each sector has guidelines useful that we should not break to innovate as they can destroy our image.

Explain what the company does.

If your company name does not show a great facility to know what your
company does, try to put it clearly in the slogan.

Customers who do not know you will not guess your sector if you do not put it clearly and directly in the logo.

Design considerations to follow:

Typography

The most important thing is that it is legible and reflects the communication style of the company.

Avoid overlapping letters that are difficult to decipher, you may see them
clearly that you see the logo every day, but surely the person who sees it the first time may find it difficult to see.

Do not ask for a rare or very modern typeface for your company even if
you dedicate yourself to the strangest thing in the world, think that if your potential clients cannot read your logo in 1 second, you will be losing clients.

Unnecessary designs

Try not to overload the design with unnecessary elements, it would negatively affect the message of your brand.

The use of colors

Each color reflects something different. As an example, red reflects strong emotions and activity, while white reflects peace and tranquility.

The slogan

The slogan of a logo describes the activity of the company. In it, you have to try to show your potential clients precisely the activity of your company, only then will they know just by reading it if your company is what they are looking for.

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